The rumor mill was buzzing today that Whole Foods pulled Bethenny Frankel's $120 million Skinnygirl Margaritas from shelves. Whole Foods uncovered that the Skinnygirl bottle claims the ingredients are all natural, but the product really contains a preservative.
A Michigan Whole Foods employee told TMZ the product was pulled because "it was learned the ingredients are not natural."
A spokesman for Beam, the company that purchased the line of margaritas for somewhere in the neighborhood of $120 million, said, Whole Foods never "pulled" the product, but simply decided not to reorder. A minor technicality. A distinction without a difference. The point is Whole Foods will no longer be carrying the drink, which has to be significant. The store is one of the leaders in natural foods, which is definitely Bethenny's market.
The rep added more about the product, explaining that "Skinnygirl Margarita contains very low levels of sodium benzoate (a preservative) so it can stay on the shelves."
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